Marketing Manager - Florida

Orlando, Florida, United States · Sales & Marketing · RMM010819 expand job description ↓


Brand Manager will serve as lead point of contact and support for Florida sales team and future states that Liberty enters. They will have a strong marketing background and have the ability to develop strong relationships with local sales team and with partner brands.

  • Development and activation of all aspects of the marketing mix including:
    • Development of annual brand plans for partner brands and Liberty proprietary brands
    • POS and accessories creation and management
    • Events management and sponsorships
    • Creation of in-store promotions
    • Localized activations
    • Local media (where permitted)
    • All activity surrounding new brand launches
    • Various responsibilities to support Liberty’s aggressive innovation agenda
  • Develop launch strategy for new brands
  • Support sales with physician initiatives
  • Be the voice and intermediary between brand owners and sales teams to ensure flawless execution
  • Support key initiatives such as Liberty’s commitment to veterans and evolving the consumer experience with innovative tools and technology
  • Establish the annual marketing plan for a brand and/or region
  • Other duties and responsibilities as assigned


  • Instill and inspire all stakeholders behind the strategy and vision for brands
  • Follow all regulatory requirements and company standard operating procedures for the selling and marketing of cannabis
  • Reach KPIs as determined by management team
  • Complete reporting and admin according to company policies
  • Utilize strong interpersonal skills to establish relationships of trust with all stakeholders
  • Work closely with cross functional peers to ensure all products and support materials are available as needed
  • Develop a deep understanding of current and future competition, and outpace the competition in key performance indicators, including market share
  • Expertise in planning, prioritizing and goal setting including the ability to manage multiple projects, determine project urgency and create detailed action plans.
  • Ability to travel



  • 5-7 years of marketing experience in a highly-regulated environment
  • Experience marketing alcohol or pharmaceuticals an asset
  • Bachelor’s degree required, Master’s degree an asset
  • Team Player, agility, forwards thinking, ready to challenge the status quo, accountable and ability to influence key stakeholders
  • Driven, problem solver, solution finder

Prior to beginning employment every employee is legally required to submit to a background check conducted by the bureau of criminal identification and investigation (BCI&I) and federal bureau of investigation (FBI) for a criminal records check of the applicant.


  • Medical Benefits to start after 60 days on the first of the month.

Starting pay dependent on experience and qualifications.

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